The psychographics of avatars
The group ‘Business Communicators in Second Life’ have a fascinating transcript up on their site. It involves market research firm ‘Market Truths’ who have done some research on avatars and have divided them into six psychographic groups: Team Players, Entrepreneurs, Competitors, Connectors, Chameleons, and Apprehensives.
It’ll cost you $200US to buy the full report [...]
