We’ve been following Frenzoo since 2009, and over that time the company has shifted very squarely into the mobile market.
This week they’ve raised another $1 million of venture capital to primarily develop its ‘Me Girl’ 3D fashion applications (here’s a link to our 2010 story on the 3D fashion move Frenzoo made)
The full press release reproduced for you below. Congrats to CEO (and expat Aussie) Simon Newstead and the team for their ongoing success – it’s no mean feat to keep the momentum going in the application space and they’ve managed it over a significant period of time.
Frenzoo Raises $1 Million to Create 3D Lifestyle Mobile Games for Women
Major investors include Efficient Corporate, Siemer Ventures, K5 Ventures and Metaverse Services
Hong Kong and San Francisco, CA – May 10, 2012 – Frenzoo (www.frenzoo.com) the pioneers of a new class of 3D lifestyle and fashion mobile games, today announced it has received US $1 million in new seed funding from investors based in Asia, Europe and the United States.
Investors include: Efficient Corporate, the investment vehicle of Hong Kong-based angel investor Tytus Michalski; Siemer Ventures, an early-stage, cross-border venture firm with offices in Los Angeles and Asia; K5 Ventures, a pan Europe- and Asia-based group focused on media and commerce; and Metaverse Services, a China-based leader in game content creation. They join existing investor Ambient Sound Investments, an early stage venture firm backed by the founding engineers of Skype.
In addition, joining the Frenzoo board of directors is Doug Glen, a veteran gaming and entertainment executive whose previous roles include Chief Strategy Officer of Mattel; CEO of Imagi Studios; and Director at Harmonix, the creators of Dance Central and Rock Band. Also joiningFrenzoo as an advisor is fashion stylist and blogger Jasmine Webster. Founder of the popular DressMe blog, Webster has been nominated as a “Marie Claire Fashion Blogger of the Year” and selected as the “Style Judge” of Fashion One TV’s soon-to-air “Correspondent Search.”
Frenzoo will use the funds to accelerate the launch of its Me Girl brand of titles (www.megirl.com) that offer lifestyle and fashion mobile games for all ages. Data from mobile analytics firm Flurry shows that women make up a majority of the mobile social gaming audience. The Me Girl titles aim to be the first 3D games crafted specifically for this market.
“We believe there is a tremendous opportunity to combine the best of mobile gaming with the world of fashion and lifestyle,” said Frenzoo CEO & Co-founder Simon Newstead. “Our goal with Me Girl is to leverage glamour and emotional appeal to create fun, accessible gaming experiences. With our innovative 3D platform, we can create interactive characters with natural movements and expressions that really bring the whole story to life.”
“In the mid-1990s, Mattel pioneered computer entertainment for girls,” said Doug Glen, who currently serves as Entrepreneur in Residence at M-Lab, a technology incubator. “Games like Barbie Fashion Designer were hugely successful, in part because the market was so underserved. Fifteen years later, the girls’ and women’s market in mobile entertainment is now underserved, and Frenzoo is releasing wonderful games that have raised the bar to an exciting new level.”
Added Tytus Michalski of Efficient Corporate: “I believe that Frenzoo’s technology is the key to engaging with players on a more intimate level, and is truly a game changer.”