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The psychographics of avatars

March 11, 2008 By

The group ‘Business Communicators in Second Life’ have a fascinating transcript up on their site. It involves market research firm ‘Market Truths’ who have done some research on avatars and have divided them into six psychographic groups: Team Players, Entrepreneurs, Competitors, Connectors, Chameleons, and Apprehensives.

It’ll cost you $200US to buy the full report but interview transcript is worth a read. What do you think – do you fit into one of those six categories?

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  • Jovin

    Can we add another category?

    CATEGORISOR |ˈkatɪgərʌɪzor |
    noun [ redundant ]

    Those who turn up in Second Life, usually under the pretence of academic research, attempting to define and categorise arbitrary social groups to little purpose or effect.

  • Jovin

    Can we add another category?

    CATEGORISOR |ˈkatɪgərʌɪzor |
    noun [ redundant ]

    Those who turn up in Second Life, usually under the pretence of academic research, attempting to define and categorise arbitrary social groups to little purpose or effect.

  • http://www.club-penguin.org/ Club Penguin Cheats

    Those who turn up in Second Life, usually under the pretence of academic research, attempting to define and categorise arbitrary social groups to little purpose or effect.

  • http://www.club-penguin.org/ Club Penguin Cheats

    Those who turn up in Second Life, usually under the pretence of academic research, attempting to define and categorise arbitrary social groups to little purpose or effect.