Forester Research: building engagement in virtual worlds
In the past week, Forester Research have released a paper titled ‘Consumer Engagement In Virtual Worlds’. The report was commissioned by a consortium of virtual world companies including Metaplace, Inc., Doppelganger (vSide), Gaia Interactive, Inc. (Gaia Online), IMVU, Inc., Linden Lab (Second Life), Donnerwood Media (Meez), PHD, Sony Computer Entertainment America (Home), [...]
Virtual worlds are big: market research
US-based market research firm In-Stat have released a research paper entitled ‘Virtual Worlds and Web 3.0: Examined, Compared, Analyzed‘.
To see the 58-page report in full you’ll need to pay US $2,995 (that’s only $51.64 per page folks!), but the overview is:
virtual world businesses earn nearly 90% of their money from sale of virtual items
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The psychographics of avatars
The group ‘Business Communicators in Second Life’ have a fascinating transcript up on their site. It involves market research firm ‘Market Truths’ who have done some research on avatars and have divided them into six psychographic groups: Team Players, Entrepreneurs, Competitors, Connectors, Chameleons, and Apprehensives.
It’ll cost you $200US to buy the full report [...]
