The trademarking of an avatar
Late last year, Grossman Tucker Perreault & Pfleger announced that they had successfully registered as a trademark the multidimensional likeness of Aimee Weber, the Second Life avatar of New York content-creator and businesswoman Alyssa LaRoche.
While GTP&P referred to it as a groundbreaking decision (it is — groundbreaking is another word for ‘first’), [...]
