The media and marketing myths of virtual worlds
February 19, 2008
Gwyneth Llewelyn is a veteran Second Life blogger and has spent a lot of time digesting a very comprehensive market research report on virtual worlds and the myths that have been promoted by parts of the mainstream media. It’s a very detailed analysis of an even more detailed report but it’s well worth spending the time reading it.
The six myths expounded are:
1. Everybody is a freak or geek;
2. Users don’t know what’s real;
3. People think and act differently on a virtual world;
4. Virtual worlds are a lawless, anarchic jungle;
5. It’s all about pornography;
6. Virtual worlds alienate us and turns the society into something dangerous.
What do you think – are there other myths you’ve run across or do you believe some of those listed above are facts?
(Thanks to Massively for the heads-up)
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