Quantcast 2007 March : The Metaverse Journal – Virtual World News

The SL gender balance – female decline continues

The gender balance in Second Life continues to skew in favour of the masculine according to the updated demographic statistics provided by Linden Lab. Although the proportional drop in female residents is very small there’s certainly a trend line downwards since June 2006.
So why? One reason may be that the evolving nature of SL means [...]

Aussie icons keep on appearing

Seen late last week in the sandbox area of ABC Island was this inspired creation:

In a discussion this week with a person interested in SL, they asked what the Australian ‘look’ was like in SL. The things are probably a good example of our look you think?

SL Voice-enabled beta is live

As per the official Linden Lab post, a beta version of the SL viewer with voice capability is now avilable. You need to have a SL account created before 19th February this year and there’s some technical caveats, but the voice implementation is well on the way.
One of the more amusing initial responses from [...]

Aussie population update – coming up on 5000

Meta Linden has provided an update on SL metrics. Australia is steady on 1.48% of the overall SL population:
1. As at 31st January there were 2,615,199 unique residents.
2. Ten percent of that is 261,519.
3. 1.48% of THAT is 3870.
So there’s certainly been growth and the March figures should be interesting as they’ll reflect [...]

Interview: Gary Hazlitt (Gary Hayes) Part 2

We continue our interview with Gary Hazlitt. Part 1 is here.
Lowell: Could you talk a little about Australia’s presence in Second Life?
Gary: I think it is a very interesting time for web 3.0 and especially Australia which is one of the most remote communities in the physical world. I think there is both a strong [...]

Marketers not hitting the mark in SL

At SLOz we get asked regularly about businesses getting involved in SL and we commonly respond along the lines of ‘any company that doesn’t understand the SL community and drops in a standard business model is going to get burned’. It’s not rocket science – if you impose yourself in a new market without understanding [...]

Interview: Gary Hazlitt (Gary Hayes) Part 1

With the launch of the ABC and Telstra presences in Second Life, Gary Hazlitt (Gary Hayes) has become a well know figure for Australian SL users. He’s managed both projects and built the majority of the content as well. SLOz caught up with Gary to get some insight on the builds done and the ones [...]

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