Metrics for virtual worlds

January 1, 2008

Business-oriented site Metaversed is running a very interesting story on metrics in Second Life and the implications for business. To date, measuring the amount of activity in worlds like Second Life has been fraught with inconsistencies and downright impossible in closed worlds like World of Warcraft. Of course, traffic numbers don’t equate to engagement, the real holy grail for business.

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Written by Lowell Cremorne · Filed Under Business