Australians in Second Life Update - small declines
October 25, 2008
Linden Lab have released their metrics up until September 2008, and in the Australian context there’s been a slight drop in activity - 686,872.48 hours, which is nearly eight thousand hours less than last month. Across 10-15 thousand active users, that’s not a big drop and Australia maintains the 11th spot worldwide.
Overall:
- user hours dropped from 34.8 million to 33.2 million
- the number of islands owned jumped from 1,610 to 1,723
- in-world accounts with positive cashflows grew from 60,788 to 62,633
- premium accounts (those that people pay a monthly fee for) continued their decline to 83,23, down from 84,883 last month and December 2007 highs of 93,219.
It’s a mixed picture and I’ve had a lot of people ask me in recent weeks how the real-world economic issues is impacting Second Life. These metrics don’t point to a significant decline related to the worldwide economic downturn and I’m not seeing any erosion of confidence. That said, the worst of that downturn occurred in October from a public perception viewpoint, so next month’s metrics should make for fascinating reading.
What are your thoughts? Are you seeing people spend less in-world? Have your spending habits changed in recent months?
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