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Some big guns take aim at SL’s usefulness for business

June 20, 2007

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The SL Herald in their inimitable style discuss some criticism being leveled by big business at SL. Quoting a Forbes article titled ‘Sex, Pranks and Reality’, the SL Herald summarise the corporations shutting up shop or thinking about it. The prize quote from the Forbes article comes from Wells Fargo’s digital agency:

“Going into Second Life now is the equivalent of running a field marketing program in Iraq.”

Of course, I’m yet to understand why any corporation would go into SL with any perception other than it being an experiment. An experiment with potential for success, but one all the same.

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Written by Lowell Cremorne · Filed Under Business, General News, Virtual worlds in the media 

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  • Clearly these businesses have been ill-advised. The whole 'if you build it they will come' mentality doesn't work in sl. It's just like 1994 again when companies were coming to grips with this new internet thing. Many in the commenteriat back then wrote it off as a fad too (inhabited only by fanboys), in fact I remember one boldly declaring that 'nobody will make any money off the internet'. History has proven just how wrong they were. Same will happen with SL (or if LL don't get a clue, it's successor). The rules for business have changed. When the Wells Fargos and Aloft's work that out they'll be back.
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