Celebrities in Second Life - why?

February 5, 2007

With the growing focus on Second Life, the issue of celebrity is starting to rear its head more often. And like real-life, celebrity is a fascinating and complex issue. Some people admire the achievements of some who become ‘famous’. Others enjoy celebrity-watching as a blood sport and some find it all pointless. Whatever the perspective, celebrity is a reality in SL.

The first type of celebrity in SL is the real-world replica. Adopted Australian Ben Folds performed in October 2005, with Suzanne Vega one of the first ‘big names’ in-world, with Duran Duran the first well-known band. Actors, politicians and other well-known individuals have also made the jump and the momentum is only going to grow.

The second type of celebrity is the ‘home-grown in SL’ type. Anshe Chung is an obvious example, some of the Linden staff are others. Being instantly accessible in-world via IM or groups makes managing the attention a very interesting proposition. With either type of SL celebrity, the question is - why? Why does it look like an ‘elite’ is going to develop in SL - is it just a sociological reality that can’t be avoided?

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Written by Lowell Cremorne · Filed Under Editorial