Australians in Second Life Update – small gains locally, declines overall
The Linden Lab metrics up until end of November 2008 have been released, showing a jump in total number of Australian user hours to 747,158.40 (2.04% of total), up from 686,872.48 in September although a small drop to 2.04% of worldwide user hours. Not that number of hours means a whole lot without knowing the number [...]
The Second Life economy: calm before the storm?
Linden Lab today released the Second Life economy statistics of the third quarter of 2008 and it shows some healthy growth in some areas:
hours spent by users in Second Life passed the 100 million mark
the total land mass continued to grow significantly to just under 2 billion square meters
the monetary value of user-to-user transactions in-world [...]
World of Warcraft demographics: no big surprises
Over at GamerDNA they’ve crunched some numbers on some key demographics of World of Warcraft players – the sample group are GamerDNA members combined with Armory data, so the sample is representative to say the least.
The results aren’t surprising but still interesting. The key points:
1. There remains a preference to sign up an Alliance character [...]
Australians in Second Life Update – small declines
Linden Lab have released their metrics up until September 2008, and in the Australian context there’s been a slight drop in activity – 686,872.48 hours, which is nearly eight thousand hours less than last month. Across 10-15 thousand active users, that’s not a big drop and Australia maintains the 11th spot worldwide.
Overall:
- user hours dropped [...]
Australians in Second Life Update – murky growth
As we mentioned yesterday, the level of detail in metrics supplied by Linden Lab has declined significantly. The last time we were able to report actual numbers of active Australian Second Life users, there’s been a bounce back to a little over twelve thousand.
There’s no longer a country breakdown for active avatars. Instead, there’s [...]
Age demographics and virtual worlds
Metrics gurus Kzero have released a new breakdown of the age variances by type of virtual world frequented.
There’s no big surprises but the figures do further emphasise the power of the pre-teen and teen market for social virtual worlds.
Thanks to Pavig Lok for the heads-up.
One billion in virtual worlds by 2017
That’s the claim by Strategy Analytics, an international strategic and consulting services firm.
Of course, registrations don’t mean too much, it’s the active users that do. That said, if ten percent of those billion end up active it’s still a large market. Add to that the likelihood of greater activity by registration as usability improves and [...]
