Merged realities – events and issues for virtual worlds
1. Leading Second Life broadcaster Treet TV (formerly SLCN) has expanded its web presence by creating Treet Business. Two new business shows are on the way to complement the current lineup.
The company has certainly come a long way since its 2007 launch. I’m looking forward to appearing on Tonight Live with Paisley Beebe next [...]
Merged realities – events and issues for virtual worlds
1. Forterra have fallen upon hard times, laying off around half their workforce, according to an email we’ve received and as reported here. It’s a shame to see any company lose so many employees – her’s hoping Forterra are able to continue their work ongoing.
2. The dynamos at Kzero have updated a couple of their [...]
Recession and virtual worlds: go real-world
Nic Mitham at Kzero has written a interesting piece on virtual worlds and the challenges they face in the current economic climate. He pays particular attention to ‘pure-play’ worlds, which are those that aren’t linked to a real-world brand.
Pure-play worlds don’t have the relative security of a more widely known brand to leverage from [...]
Kids and virtual worlds: the ever-growing market
Virtual worlds metrics gurus, Kzero, have done some further hypothesising on the growth of the kids market for virtual worlds in the next year or two.
If the prediction of 110 million kids using virtual worlds by 2010 is close to the mark, even the most cynical corporates are going to start taking notice. Take [...]
Kzero: 7 Point Plan for Marketing in Virtual Worlds
Kzero have released an updated version of their 7 Point Plan for marketing in virtual worlds. It’s a free publication that can be ordered here.
There’s certainly a plethora of white papers, discussion papers and case studies around now – the only thing left is the holy grail of a true ROI case for investment in [...]
Age demographics and virtual worlds
Metrics gurus Kzero have released a new breakdown of the age variances by type of virtual world frequented.
There’s no big surprises but the figures do further emphasise the power of the pre-teen and teen market for social virtual worlds.
Thanks to Pavig Lok for the heads-up.
K-Zero: more than 300 million registered for virtual worlds
K-Zero are a company that follow metrics in virtual worlds and last week they released their updated chart showing the number of registrations by platform over time.
Note that gaming worlds like World of Warcraft (with more than ten million active users) aren’t even part of the 300+ million, which just further illustrates the growing depth [...]
