Brands under the hammer in Second Life
The Second Life blogosphere is igniting with the news that the listing guidelines for Second Life’s marketplace, xStreetSL, have been tightened up.
Essentially, it’s now prohibited to sell any virtual goods that resemble a real-world brand. That’s no shock and probably reasonable. The contention is over the ban on avatars that resemble actual celebrities. It’s [...]
The impact of brands on virtual worlds
Second Life blogger Dusan Writer has written a detailed article on the impact he believes brands have had on virtual worlds and the trend toward smaller virtual worlds.
His tone is best summed up by this paragraph:
And this social media stuff has been a drag too. Best we could do for the poor suffering brands was [...]
