Forrester state the obvious
September 27, 2008
Market research firm Forrester have been following virtual worlds for a few years now. In their latest report entitled The Revival Of Consumer Virtual Worlds, they make the following statement in the executive summary:
Forrester recommends that consumer product strategy professionals watch the space carefully — if they are not involved already — as we expect the next 12 months to be momentous for consumer virtual worlds
I have a sneaking suspicion they may be right. For $279 US, you can read more about the revival in progress….
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