On Tuesday 19th February, Luna Park will play host to the Enterprise 2.0 Executive Forum. Hosted by Ross Dawson’s Future Exploration Network, this is a forum where Australian business will hear about the innovations occurring with Web 2.0 and virtual worlds like Second Life.

Yours truly is attending as a media partner for the event and I’m looking forward to discussing with attendees both the challenges and opportunities that virtual worlds provide. If you run a business that’s interested in innovation, it may be worth investigating a late registration for this event.

So why is Luna Park the perfect venue? In the lead-up to next week I was interviewed by Des Walsh from the newly launched Social Media Show. We talked on everything from business interest in virtual worlds to a 3D walkthrough of a human testicle in Second Life – but one point I made was that Luna Park was a metaphor for how businesses tend to see virtual worlds as a game. The reality is a lot different and event’s like next Tuesday’s will help to bring clarity to the issue.