Real Estate Life is latest aussie entrant into Second Life
October 23, 2007
Back in July we reported that the REA Group(best known for the realestate.com.au site) had an island under development. The development is now complete and is called ‘Real Estate Life’.
We’ll do a more detailed tour of it later this week, but here’s what REA are saying their objective with the presence is to “learn from and build relationships with other in-world inhabitants and entrepreneurs”.
The build itself is described by REA:
“The island is relatively modest, with a small, inviting building, which includes a reception area, meeting rooms, a boardroom and large screens that provide information about the company’s websites.
The building sits on what is in fact the largest of four closely placed islands. Each of the other three has an outdoor gathering area for meetings and events.”
Watch for a fuller report later this week including an interview with REA about what they’re hoping to achieve. I’ll be surprised if there’s not some significant mainstream media coverage given the previous focus on virtual real estate in SL and the long timeframe since the last Australian corporation entered the fray.
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Also, you were right, we did get some mainstream media coverage, in the two main marketing magazines: AdNews and B&T.
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