The Pond gets brief mention in Telstra financial results

I noticed that Telstra’s Second Life presence, The Pond, got a brief mention in the end of financial year profit announcement from Telstra head, Sol Trujillo:

“For the fourth successive half we have increased our retail broadband market share and absolute broadband
revenue growth outweighed the fixed line decline for the first time. Innovations such as our Web 2.0 I-Pond
user interface, BigPond TV and a Second Life presence not only enhance BigPond’s formidable customer
value proposition but also represent further steps in our integration strategy and our evolution into a media-
comms company”.

As we mentioned a couple of weeks back, The Pond are offering land rentals, which I’d imagine will make the presence more profitable. When I dropped by during the week there was already a fair amount of activity:

If you’ve decided to rent from Telstra, we’d love to hear from you about what specifically attracted you to the proposition?

Popularity: 6% [?]

Related stories

• March 18, 2008 -- Telstra responds on first anniversary in Second Life
• March 17, 2008 -- Telstra in Second Life: one year on
• March 13, 2008 -- The Telstra Experience Centre in Second Life
• February 27, 2008 -- Virtual Sydney CBD slowly taking shape
• December 3, 2007 -- SydSim - is that progress?
• November 10, 2007 -- Australian business interest growing in Second Life?
• November 1, 2007 -- SydSim is on its way
• August 28, 2008 -- Virtual Worlds: more mainstream by the day
• August 16, 2008 -- Joseph Jaffe to early Second Life marketers: fail
• August 12, 2008 -- Kzero: 7 Point Plan for Marketing in Virtual Worlds