It’s been rumoured for months now, but Linden Lab have finally confirmed that they’ve entered the alpha phase of “a server solution that is completely disconnected from the main Second Life environment with all of the rich functionality in the box.”
As far as virtual worlds and enterprise, it doesn’t get much bigger than this. The announcement has a bunch of significant implications:
1. Key security issues / intellectual property issues minimised
The ongoing and legitimate criticism of Second Life for business is its limitations in ensuring security of information. I constantly cite the power of Second Life for prototyping, but most businesses aren’t going to put key intellectual property on the public Second Life grid. The new solution will allow all the development to occur internally, with the company then potentially able to do some more public testing if desired.
The more obvious security benefits come around improved monitoring of activity and on-site backup of key data. I’m assuming the ability to do roll-backs will come with the package, which gives business greater peace of mind that they alone are ensuring their own information can be retrieved in the event of problems.
2. Enterprise virtual worlds now have a crowded marketplace
The proposed new product is far from assured of being the dominant player in the enterprise marketplace, but its brand recognition will certainly help it get a substantial foothold. OpenSim is the obvious competitor on the face of it, but no-one would be claiming they have a viable enterprise solution yet. The more realistic competitors are platforms like Forterra’s OLIVE, the open-source Project Wonderland and business function specific offerings like NoviCraft. The advantage most of these incumbents have is an ability to argue direct business outcomes, whether it be improved remote training, better team-building skills, or some other outcome negotiated as part of the enterprise-specific installation.
Where the new Linden Lab product will gain true traction is where it’s able to compete on ease of installation and the all-important price. It’s hard to imagine Linden Lab will launch something that’s more expensive than current offerings unless they can make the case for markedly superior features. I’d also expect some third-party vendors like Rivers Run Red are well underway in their preparations to offer development services for enterprise once this launches, and there’s probably a bunch more that will seriously look at expanding into development in the space now that the uptake is potentially more widespread.
3. Another nail in the mirror world coffin?
If the Linden Lab solution does gain traction, it really starts to squeeze out any enterprise arguments made by mirror worlds such as Twinity. The ability for business to run a grid internally and the large user base of the public grid to leverage from makes the smaller worlds vulnerable to losing the businesses they may have already attracted. That said, enterprises that are in the virtual world space for purely marketing purposes may still find worlds like Twinity a worthwhile investment.
4. The unknowns
At this early stage there’s more not known about this new product than known. The key questions I’d like to see answered are:
a. What interoperability will there be with the main Second Life grid?
b. Will there be off-the-shelf capability to connect to other enterprise grids?
c. As mentioned above, what will this cost, and will there be discounts for educators or other non-profit entities?
d. What support mechanisms will be in place. Will those mechanisms be Linden Lab driven or outsourced?
5. The sum up
It’s hard to put anything but a positive spin on this development. At worst it may lead to some loss of variety as smaller players have difficulties. At best it may be a catalyst for more widespread adoption of virtual worlds for enterprise. The most likely outcome in the short-term is slight growth in interest by business and some strong encouragement for Second Life developers.
What are your thoughts? Do you see the announcement being a game-changer?
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Late last year, Grossman Tucker Perreault & Pfleger announced that they had successfully registered as a trademark the multidimensional likeness of Aimee Weber, the Second Life avatar of New York content-creator and businesswoman Alyssa LaRoche.
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