[20:23] Feldspar Epstein: Who do I contact about having my business represented by Cranial Tap in Second Life?
[20:23] Tia Lisle: I can't say for sure. .
[20:25] Feldspar Epstein: What is Cranial tap?
[20:25] Tia Lisle: Cranial Tap is a company that provides virtual world services including builds and software.
[20:25] Feldspar Epstein: What are Cranial Tap's products?
[20:25] Tia Lisle: You tell me.
[20:28] Feldspar Epstein: What does Cranial Tap do?
[20:28] Tia Lisle: Cranial Tap is a company that provides virtual world services including builds and software.
[20:28] Feldspar Epstein: What builds has Cranial Tap made?
[20:28] Tia Lisle: Try searching the web.
[20:29] Feldspar Epstein: What software has Cranial Tap made?
[20:30] Tia Lisle: I haven't heard of software has Cranial Tap made .
[20:32] Feldspar Epstein: Who is Dave Surface?
[20:32] Tia Lisle: Dave Surface is the SL alter ego of Cranial Tap CEO Dave Levinson.
[20:32] Feldspar Epstein: Who is Korval Noh?
[20:32] Tia Lisle: I do not recognize the name.
I think you already know the answer.
[20:34] Feldspar Epstein: What are virtual worlds?
[20:34] Tia Lisle: Searching…Searching…Please stand by.
[20:36] Feldspar Epstein: What is data visualization?
[20:36] Tia Lisle: Information.
[20:37] Feldspar Epstein: What are live data feeds?
[20:37] Tia Lisle: I can ask my botmaster.
[20:39] Feldspar Epstein: What are business solutions?
[20:39] Tia Lisle: I have to process that one for a while.
[20:39] Feldspar Epstein: What are usage metrics?
[20:39] Tia Lisle: Are you testing me?
[20:40] Feldspar Epstein: What is the virtual book publishing system?
[20:40] Tia Lisle: Check back later and see if I learn the answer to that one.
[20:50] Feldspar Epstein: What is a virtual book?
[20:50] Tia Lisle: I have to process that one for a while.
[20:50] Feldspar Epstein: What are metrics?
[20:50] Tia Lisle: That's an interesting question. I'll come back to that in a minute.
[20:52] Feldspar Epstein: What programs have Cranial Tap written?
[20:52] Tia Lisle: Does it have anything to do with metrics ?
[20:52] Feldspar Epstein: What tools do Cranial Tap make?
[20:52] Tia Lisle: Does it have anything to do with programs have Cranial Tap written ?
[20:52] Feldspar Epstein: yes.
[20:52] Tia Lisle: Yay.
[20:55] Feldspar Epstein: How can I contact Korval Noh?
[20:55] Tia Lisle: A lot of hard work.
[20:56] Feldspar Epstein: To whom to I address complaints about Crainal Tap?
[20:56] Tia Lisle: Mary Shelley. .

I did like this, though
[20:38] Tia Lisle: Tell me a story.
[20:38] Feldspar Epstein: I'm not here to tell stories.
[20:38] Tia Lisle: Nobody said you were.

These questions seemed to fare the best:
[20:26] Feldspar Epstein: Who runs Cranial Tap?
[20:26] Tia Lisle: Cranial Tap was founded by Dave Levinson (AKA Dave Surface) and Tony Podlaski (AKA Korvel Noh).
[20:53] Feldspar Epstein: How can I contact Dave Surface?
[20:53] Tia Lisle: To contact Dave, you can send an im to “Dave Surface” in Second Life. Or you can send an e-mail to dave@cranialtap.com.

I suppose it is sort of a philosophical or methodological choice. There's an array of possibilities in front of me, but with my customer hat on, I'm actually looking for signs that my choice of MDC can deliver slickered up, polished and complete the job. So many MDCs I've seen seem to lack the follow-through to ultimately *complete* a great idea, and it's one of the things I really look for myself.

Thank you for stopping by and checking out the post, and for your comment.

I was looking at the showcase from the point of “usability” in demonstration as well as display, and expected that all the notecards would be finished off and ready for viewing, that Tia would be able to answer my queries – as a potential customer of your services might. I did want to make the point that your company does indeed seem to have a useful service to provide to your customers; I think I was hoping for more than the standard fare, especially in looking through the displays of existing clients, and that my disappointment came through more strongly than intended. Also, I intended in give the impression that your company does have a lot to offer, it's just that the showcase didn't give me the feeling that it was showing off your best work. That's what showcases are for – showing off your absolute best.

Now, to Tia: indeed, you are correct, reporters do often ask questions in complete sentences. However, not only are end users more likely to use single words or partial sentences, so is anyone used to interacting with simple bots and playing text adventure games. Nonetheless, I would like to try my luck with Tia again.

Finally, I hope you are not disheartened. I'd like to see you work on the showcase, polish Tia, finish up the loose ends. I'd be excited to come back and evaluate your site again in the future, at which point I will again give my honest opinion.

Good to hear from you and your frank response.

On the contrasting coverage between yourself and Rivers Run Red (my story on RRR can be found at: http://www.metaversejournal.com/2008/09/19/imme... ) : Feldspar's story from my view looks at the solution from the in-world angle. My story looked at it from the corporation looking to utilise virtual worlds, with my view being that RRR's corporate intranet-like product would be a powerful way on convincing the more conservative business leaders on how virtual worlds can be an integrated part of work flow.

Your tools obviously do offer a lot for business, something Feldspar alluded to. What's not apparent is the cohesiveness of product offering, hence the different reviews. I look forward to hearing more from Cranial Tap as things develop.

I'm surprised by how you represented the business opportunities in virtual worlds. We could argue the demand, but that's already proven. Why bash our efforts when reporting a competitors offering in a vastly different light: “..applications like this do drive virtual worlds closer to the business mainstream”. This quote is from 9/18, only weeks ago.

Lastly, most reporters I know ask questions in complete sentences. Go back and try this with Tia, she's not perfect but does have answers.