One thing though is that brands do build within Second Life too. For example, with Armory Island, we have engaged in a number of brand building exercises such as the SL Combat Expo, which we did in March of this year. Whilst this means we are not a major brand outside of SL, we are probably quite well known within SL. (Given that the number of Australian residents in SL is a few percent only, more SL’ers have probably heard of Armory Island than ABC or Big Pond).

Anyway, traffic while not perfect gives some indication, and there will continue to be some debate as to the best method of measurement.

One thing though is that brands do build within Second Life too. For example, with Armory Island, we have engaged in a number of brand building exercises such as the SL Combat Expo, which we did in March of this year. Whilst this means we are not a major brand outside of SL, we are probably quite well known within SL. (Given that the number of Australian residents in SL is a few percent only, more SL’ers have probably heard of Armory Island than ABC or Big Pond).

Anyway, traffic while not perfect gives some indication, and there will continue to be some debate as to the best method of measurement.

Regarding your quote – can I suggest yet again that there has to be some ‘common’ measurement for SL (or it will not be taken seriously by anyone and will fail). At the moment SL dwell figures are the only game in town that everyone can see – rather than the alternative of hot air, selective sites, opinion and hype.

You will be glad to hear that I will not comment on this topic again.

Regarding your quote – can I suggest yet again that there has to be some ‘common’ measurement for SL (or it will not be taken seriously by anyone and will fail). At the moment SL dwell figures are the only game in town that everyone can see – rather than the alternative of hot air, selective sites, opinion and hype.

You will be glad to hear that I will not comment on this topic again.

Just to repeat again – I’m not using the figures to attaract business to SL, I’m using them as a ‘what’s hot’ guide. I also agree with the great analogy Nick from Metaversed.com made in his lateset podcast – something along the lines of ‘using traffic stats to measure use is like using turds to measure digestion’ – hence my constant flagging that it’s indicative. It gives Aussies a rough idea of what’s popular, nothing more.

Next month’s will contain more data points and we’ve got other stuff under way for the medium term.

Just to repeat again – I’m not using the figures to attaract business to SL, I’m using them as a ‘what’s hot’ guide. I also agree with the great analogy Nick from Metaversed.com made in his lateset podcast – something along the lines of ‘using traffic stats to measure use is like using turds to measure digestion’ – hence my constant flagging that it’s indicative. It gives Aussies a rough idea of what’s popular, nothing more.

Next month’s will contain more data points and we’ve got other stuff under way for the medium term.